A Great Ad For Good Friday: Kia’s New Clip For The 2011 Sorento
The problem with most car commercials is that they try to do too much. They have narrators rattling off features, bullet points touting even more features, the requisite “Do not attempt. Professional driver on a closed course” pasted at the bottom of the screen, and catchy-but-distracting indie tunes playing in the background. Upper-management may…
Obama and EPA Launch 34.1-MPG Fuel-Economy Rules for 2016
The other shoe has dropped: Yesterday, two U.S. government agencies jointly announced the final fuel-economy rules for model year 2012 through 2016 vehicles, giving automakers a single national set of standards and averting the threat of state-by-state regulation. Starting with 2012, automakers must improve the fleet average fuel economy of their…
2010 New York Auto Show: Best Performance/Luxury In Show
If you’d taken the pulse of the average hack with media credentials at this year’s New York Auto Show, you’d probably have found signs somewhere between comatose and ambivalent. Sure, early reveals and drip-fed teasers spoiled some of the surprise, but it’s the cars themselves that we get excited about. After all, that’s what we’re [...]
2010 New York Auto Show: Worst Performance/Luxury In Show
It’s hard to really get down on a car these days. Even the most basic economy budget box is generally good, reliable and fairly safe transportation–though a few exceptions do remain. But in the performance and luxury car realm, we ask our cars to do more than just get us from A to B. We [...]
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