In a press release issued this morning, BMW announced that it will allow owners to purchase extensions to its maintenance program, a standard service on most BMW models which provides free maintenance services for 4 years or 50,000 miles. Purchasing the Maintenance Program Upgrade extends the services from a 4-year/50,000-mile term to a 6-year/100,000-mile term. [...]

As President Obama’s administration continues to make stricter fuel economy standards a priority, Germany’s top luxury automakers – which traditionally rely on six-cylinder engines in their base model vehicles – are considering four-cylinder engines for the U.S. to meet those standards. BMW last offered a four-cylinder engine for U.S. consumers in its 318ti hatchback in [...]

The debut of the BMW 7-series ActiveHybrid at the 2008 Paris auto show was just a preview of what the German automaker’s luxury sedan hybrid will offer, but the real thing might be unveiled soon. According to L’Automobile, the BMW 750Hi, as it will be called, will be revealed at the 2009 Frankfurt auto show [...]

Despite grim April sales, a BMW executive and a Mazda executive said in separate interviews that their respective companies expect to see the market bounce back in the second half of 2009. Speaking with Automotive News, BMW’s U.S. CEO, Jim O’Donnell, said that the BMW brand will see at least ten percent growth over the [...]

Due to sinking sales in the luxury car market, BMW has posted an operating loss of €55 million euros or $73.7 million in the first quarter of 2009. As a result, the automaker is unable to deliver a reliable earnings forecast for the remainder of the year. BMW CEO Norbert Reithofer told reporters that there [...]